- Consumer-facing brands from Traeger to Yeti are addressing the election of Donald Trump.
- On earnings calls, executives said they were adjusting their businesses in anticipation of the tariffs.
- From mixing up sourcing strategies to passing on projected costs, here’s what they have to say.
Not only are companies preparing for change under Donald Trump’s second presidency, they are already announcing action.
Executives at companies from Warby Parker to Traeger to Yeti say they are adjusting their businesses in light of some of Trump’s campaign promises.
Discussion of tariffs on earnings calls has reached its highest levels since 2020, according to data from market intelligence platform Alpha Sense. This week alone, the topic was mentioned in calls with nearly 300 companies around the world and across a wide range of industries.
Here’s an overview of how some household names are changing their businesses, from mixing up sourcing strategies to passing on anticipated cost increases to customers.